Certified in Public Health (CPH) Practice Exam

What is the empirical argument for banning cigarette advertising to children?

1. When children receive a free cigarette, they begin smoking routinely

2. Outdoor advertising effects child behavior

3. Advertising leads to erratic adult smoking behavior

4. Restricting advertising will decrease smoking by children

The correct answer is: Restricting advertising will decrease smoking by children

The empirical argument for banning cigarette advertising to children is based on the understanding that restricting exposure to tobacco advertising can lead to a decrease in smoking among children. Research has consistently shown that advertising plays a significant role in shaping perceptions and behaviors, particularly among younger audiences who are more impressionable. Children are highly susceptible to marketing tactics, and exposure to cigarette advertising can normalize smoking and increase the likelihood that they will start smoking as adolescents or adults. By restricting advertising aimed at children, it is possible to reduce their exposure to pro-smoking messages, thereby lowering the chances that they will initiate smoking. Public health initiatives targeting the reduction of youth smoking often include measures to limit tobacco advertising as a strategy to combat this issue, emphasizing the potential positive impact of such restrictions on public health outcomes. This rationale is supported by various studies that demonstrate that as tobacco advertising decreases, youth smoking rates also tend to decline, reinforcing the empirical basis for this argument.